Arrivals gain boost occupancy and spend for Samui hotels

DESPITE Thailand’s political turmoil in 2014, Samui saw an increase in number of visitors in 1H2015, leading to a boost in the resort island’s occupancy, average room rate (ARR) and RevPAR, according to research by C9 Hotelworks.

This is in contrast with Phuket, which saw a similar increase in visitor numbers but did not record a surge in either room rates or RevPAR.

Spurred by increasing direct international airlift, Samui Airport saw 873 total international flights in 1H2015, amounting to a four percent year-on-year growth in overseas passenger arrivals during the same period.

With the exception of budget and economy hotels, all tiers logged improvements. Midscale hotels grew ARR by 25 per cent and occupancy by four per cent; the upscale segment grew ARR by 18 per cent and occupancy by four per cent; and luxury tallied in with a nine per cent growth in ARR and one per cent growth in occupancy.

Meanwhile, upscale and luxury tiers increased RevPAR significantly by 27 per cent and 12 per cent respectively. In contrast, the midscale segment retracted by two per cent.

According to the report, Samui plans to expand Samui Airport in 2015, although details have not been made public.